To develop agricultural tourism in Thailand, BCG Model to BCG Tourism


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Industries are compelled to relocate when the corona virus 2019 (Covid-19) problem arises worldwide. Life must come to a stop. In addition to the sorrow that has occurred This catastrophe also made us see things we had never seen before. In other words, nature, which is one of the expenses associated with tourism, has a chance to return to being abundant.

Thailand also has a wealth of natural attractions. It is rich in cuisine, lifestyle, culture, and local knowledge. This is an excellent chance to promote responsible tourism in the nation.

This is to effectively handle available community resources. Reduce the waste of local raw materials and energy. Don't pollute popular tourist destinations. and use technology or innovation to produce or process items in a methodical manner. As a result, Thailand's organic agricultural tourism can use the BCG Model concept.

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Learn the BCG concept's guiding principles

Learn the BCG concept's guiding principles

The BCG Model promotes economic development on a whole. to simultaneously develop the 3D economy, namely

B - Bioeconomy or biological economy

bioeconomy The development of production management technology, or "Smart Farming," is what puts a strong emphasis on product care and fully organic agricultural tourism. From upstream to downstream, the process is under observation. or the creation of high-quality, chemical-free produce to encourage agrotourism in the organic community. 

The Klong Yong Organic Agriculture Community Enterprise is an illustration of a bio-economy. Region of Nakhon Pathom It is a prime example of the growth of the bioeconomy in travel. Due to the existence of more than 20 different renewable organic crop varieties, as well as an IFOAM certified organic farming system from the Organic Agriculture Standards Agency, soil preparation Plantation Management, and harvesting and selling produce for profit.

C - Circular Economy or circular economy

a cyclical economy is to promote already-available local goods or services to increase turnover. It is necessary to plan the tourist attractions methodically. starting with the design and the production process. so that raw materials can be used in the most economical way possible Furthermore, raw materials may be upgraded, repaired, or reused. It must be a raw material that can be substituted for. This will assist reduce the amount of raw resources needed. and boost efficiency for a number of uses and produce more income.

An example of a circular economy is Khung Bang Kachao. Samut Prakan Province Which is known as the lungs of Bangkok and The best Urban Oasis of Asia by Time magazine, where community members have brought local products to be processed, such as How to Create a Community Enterprise for Health Sciences Massage techniques and demonstrations of preparing herbal compresses Offer a neck pillow Cereal belts, shoulder pillows, acupressure pillows, herbal incense, tie-dye textiles, and homestay services that use environmentally friendly materials such as banana leaves and biodegradable materials for food packaging. Encourage the use of reusable bags and bicycle travel as opposed to utilizing a car.

G - Green Economy

both the circular economy and the bioeconomy In line with the principles of the green economy, which are at the foundation of developing sustainable agricultural tourism. by decreasing pollution or utilizing chemicals from both the local population and visitors Reduce waste and have the potential to be processed to add value. educating the public and visitors about the importance of maintaining tourism attractions in the best possible shape.

Ban Amphoe Community is a superb example of a green economy in action. Province of Chonburi to serve as a showcase for tourist destinations promoting the green economy. Because up to 37 tons of waste every day and seasonal garbage that blew from the sea used to be an issue for the neighborhood. For the first time in Thailand, the issue is resolved by introducing the technique of turning plastic waste into building materials for sale. and aims to transform it into a facility for education, employment, and career development, as well as a facility for the creation of new materials and the upcycling of plastic waste. to inspire tourists and guests to take the initiative in the drive for local garbage management.

It is clear that the BCG Model for sustainable tourism development will assist locals and visitors in working together to maintain tourist attractions effectively and sustainably. And we believe that there are still many towns who wish to build tourist attractions using an organic approach with the concept of BCG Model with the involvement of all stakeholders involved.

Because it is advantageous to a variety of goods and services in the region, such as providing the chance for tourists to learn about OTOP and GI goods, which will result in income distribution to other economic sectors in the region and may also increase tourists' buying power. ever-lasting sustainable growth.

For Thailand's economic development, the tourist sector is crucial. Tourism brought in 3 trillion baht to Thailand in 2019. climb But it also has effects on the economy, society, and environment. The carrying capacity of tourists is the main issue facing the tourism sector.

resources for tourism We must understand the significance of quality and sustainable tourist management in the future. instead of the word "income," emphasis should be placed on the phrase "profit." Profitability could be a sign that Thailand's tourism sector has struck a balance between supply and demand for goods and services related to tourism. The tourism supply chain can generate more profit than loss by including entrepreneurs or businesses. Stop introducing new costs and infringing on existing costs. Social issues, manner of life, and naturally occurring factors that draw tourists must all be considered. in order to promote sustainable tourism.

By utilizing Thailand's strengths in biodiversity and culture to raise and extend the value of goods and services. It will concentrate on four strategic areas in the first phase: 1) Health and Medicine, 2) Energy, Materials, and Biochemicals, 3) Agriculture and Food, 4) Tourism, and 5) Creative Economy.

Why do CSR activities and what do you get?

Therefore, "Tourism and the Creative Economy" is a tourism based on the BCG philosophy that emphasizes the development of sustainable tourism. It pioneered a new tourist idea by organizing the direction of driving the travel and tourism business utilizing research knowledge on carrying capacity, national standards, and government policy (Government Policy). to be more effective than before Demand and Supply are equal, allowing the Supply side to search for standards to enhance their own goods and services in the form of the BCG Model.

The BCG Model is a system that has a great chance of enhancing everyone's quality of life nationwide. Opportunities can be efficiently diversified, and inequality can be decreased. Thailand has the potential to become a global leader in some fields at the same time. As a result, the following strategic objectives for the nation have been established to drive the BCG Model:

  • Promote travel to secondary cities to spread out the tourist population in the major cities.
  • People in the community should create and raise the value of their goods and services. Encourage locals to recognize the importance and uniqueness of each region's tourism offerings.
  • Tourism is methodically managed Establish criteria for convenience, cleanliness, and safety
  • Utilize innovation, technology, and creativity to generate tourism-related goods and services. It must take into account the cost of resources and the environment is crucial.
  • Promote the GI products that the Ministry of Commerce has already created, a product that is proud of many places and has a rich history. Thai people are proud of Thailand because of the country's existing cultural diversity since they are special and precious. want to visit the nation less reliance on foreign visitors

Encouragement of farmers that engage in organic farming by inviting hotel and restaurant operators On the "Thai Organic Consumer Association" (TOCA) platform, travelers and consumer organizations for food manufactured with organic ingredients come together (Thai Organic Consumer Association). A tool for fostering an organic society is the TOCA Platform. It will manage the work related to the watershed. (organic farming), managing trading (B2B and B2C e-commerce), and fostering interaction with business owners and consumers. and data analysis and storage (Data Analytic)

The government anticipates that the BCG economic model will aid in sustaining agriculture, which continues to be a challenge for the nation. and how to encourage other industries to benefit from agriculture Using technology and ingenuity, add value to agricultural raw materials. Additionally, there is a production method that does not harm the nation in any way. Tourism will be a part that can help tell stories that make tourists see the value of products and services. Both government and private sectors involved in the tourism industry must strive to offer quality products and services. for tourists to have a good experience along with the need to build on biodiversity and culture by linking with the Sufficiency Economy Philosophy to make the BCG economic model in the tourism dimension more concrete.

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