Situation and Trends of Tourism in Thailand
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As the global tourism landscape gradually recovers from the COVID-19 pandemic, ASEAN nations face the ongoing challenge of the virus's lingering impact on the travel industry. Travel restrictions and quarantine measures remain a possibility to curb outbreaks, as evident in Singapore and Thailand's temporary suspension of tourist travel in January, followed by their reopening this month. Consequently, ASEAN countries are adopting a cautious approach to reopening their borders in their efforts to revitalize tourism.
Yuthasak Supasorn, Governor of the Tourism Authority of Thailand (TAT), has outlined the agency's plan to transform Thai tourism towards a focus on quality and sustainability. This comprehensive strategy, dubbed the "3R Plan," encompasses three key pillars:
1.Reopen (Q3 2021), which is a trial opening period under the Phuket Sandbox policy.
2.Recover (Q4-Year 2022) is the period when the country opened on 1 November 2021.
3.Resilient (2023-2027) is a period of promoting tourism towards quality and sustainable tourism.
Driving direction for tourism

In an effort to drive Thailand's economic recovery and establish tourism as a key driver of sustainable growth, the Tourism Authority of Thailand (TAT) has outlined its strategic directions for 2022 and beyond. These strategies focus on:
For the international market The Tourism Authority of Thailand (TAT) is adopting a targeted approach to tourism promotion, emphasizing quality tourists, digital marketing strategies, and stakeholder relationship management. This strategy aims to attract higher-spending visitors, leverage technology for effective marketing, and foster collaboration within the tourism industry.
Domestic market TAT will focus on promoting and supporting “Thai Tiew Thai” under the concept of BCG and the Local Economy Development Model along with responsible tourism. Increase the use of digital and information technology and increasing the capacity of stakeholders in the tourism industry By increasing the capabilities of entrepreneurs in the form of upskilling and reskilling.
TAT will also focus on digital transformation to create added value and sustainability by supporting the application of digital technology to change business models in the tourism industry. The agency will prioritize investment in a full-fledged digital transformation and co-develop innovations based on digital technology, including the development of digital skills.
The year 2022 will be a year of restructuring the Thai tourism industry, focusing on value and sustainability. The aim is to target high-quality tourists to generate income to revitalize the country's economy, distribute wealth to local communities, and balance tourism destinations with tourist needs. This will be achieved through the development of quality tourism destinations, facilitation of travel, and the promotion of sustainable tourism practices in line with the BCG model (Bio-Circular-Green Economy).
Quality tourists who are willing to spend more money and high-spending tourists include: High-net-worth individuals Retirees from abroad Individuals seeking to work from Thailand Highly skilled professionals Millennials (Gen Y) Active seniors Wellness tourists Socially and environmentally conscious tourists who are willing to pay more for meaningful experiences and to contribute to a well-being society.
The goal is to generate income from tourism.

The Tourism Authority of Thailand (TAT) has unveiled its ambitious tourism revenue target for 2022, aiming to generate THB 1.12 trillion from both domestic and international tourism. This target reflects the agency's confidence in the sector's recovery potential and its commitment to driving Thailand's economic growth.
The Tourism Authority of Thailand (TAT) is placing a strong emphasis on revenue generation and increasing tourist spending per capita in its efforts to position tourism as a key driver of the Thai economy. This focus aligns with the agency's broader strategy to transform Thailand's tourism industry into a more resilient, sustainable, and high-value sector.
- Occupancy Rate (OR: Occupancy Rate), which is a number that reflects travel. There must be an average occupancy rate throughout the country for the whole year of not less than 50%.
- Average Spending per Person (SP: Spending per Trip) with the goal that foreign tourists will have an average spending per head of 62,580 baht and Thai tourists will have an average spending per head of 4,100 baht.
- Airlines' passenger loading rate (CF : Cabin Factor), with the average passenger loading rate for foreign airlines not less than 50% and the average passenger loading rate for domestic airlines not less than 80%.
Summarize
However, it is estimated that travelers are still concerned about the spread of the COVID-19 virus. Their increased confidence comes from the fact that the public and private sectors have taken clear measures throughout the journey.
Importantly, travelers' desire to explore the world remains undiminished. This gives hope for the future of the travel and tourism industry. and the industry's ability to make a meaningful difference to lives. and livelihood of people
You can contact us to rent a tourist bus at
Address: 39 Moo 14, Bangna-Trad Road, Bang Kaeo, Bang Phli, Samut Prakan 10540
Phone number 092-185-6699
Line: @DASHMV

DASH MV

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